Tweet Your Job Postings and Get Better Results

The last few weeks have been very busy here at Minds On. New business is flooding in and existing clients are busy, too. It’s all good news. But, that also means that I have to accelerate our hiring. I decided to try a little experiment this time and instead of posting job openings on an online site like Monster.com, I simply tweeted about them.

It worked great! It’s just another sign that new marketing approaches can bear fruit if used smartly.

Not only did I get a lot of responses, but I got those responses through people I know and trust, which puts the applicants further up my trust scale to start with. I also received rapid responses and ended up scheduling five interviews the same day that I had sent the tweet. Just one little 140-character message that I had sent, which my connected network passed on and their networks also echoed, and I’ve gotten a handful of very interesting possible new employees - all in one day. That’s amazing!

I also use LinkedIn to spread the word and I’m finding that it is a very interesting resource. Not only can I spread the word rapidly through my network, but I can also see who is interested and who has taken a look at my profile. That is VERY interesting because it’s not just job applicants; it’s other companies that are interested in what I’m up to and companies that are potential customers.

In the past, it’s taken weeks to get a list of qualified applicants. But I just did it in a few hours and without breaking a sweat. When I narrow the list down, I’m betting I’ll be able to check their references more completely by using LinkedIn and Facebook. I think this is a very promising approach. I’ll write more about it after I’ve finished this round of hiring.

It’s a good idea to let your network know when you are hiring. It shows the world you’re growing and it helps to bring you great talent that you might not have known about through the conventional approach. Give me a call or drop me a line and we can talk about how you can use the latest marketing venues to accelerate your marketing and sales efforts.